we decided on the creation of Prarex, in the late 80s, we
did it upon the perception that the world was preparing
itself to plunge into a transformation of its political,
economic and social structures.
The organisations on which the development of the world
and people depended until that time, were suffering more
and more frequent crises and new logistic and methodological
requirements arose which they could not satisfy.
the presence of the evolution of human thought towards a
global vision, strategists and analysts understood that
the market and free enterprises should take the place left
by the structures which were collapsing. Market economy
was severely challenged and at risk.
order to satisfy the demand, new and bigger structures were
growing and a completely new process started, without any
precedent in history, of concentration of people and assets
under one single organisation, which brought about fresh
challenges and problems.
was the answer to a new need of man and the movement we
saw was the effort that companies and the market made to
adapt themselves to the new situation.
The recent structures gained unimaginable value in their
books, had quantities of resources which had never been
considered before at their disposal, bureaucratic organization
charts, which were difficult to run, originated, they had
a global presence in places they had never thought of before,
but they were losing flexibility, efficiency, time and they
were no longer able to face the constant change of context.
In contrast with the gurus' predictions and management schools
pointed as management exercise which also imposed the tendency
to grow bigger and bigger, we understood that it was the
moment to have a multidisciplinary, innovative, flexible
organisation which could easily adapt to the new reality.
of action had to be created which interpreted the different
situations depending on the place where action had to be
taken considering that globalisation is not uniformity.
The perspective towards a globalizing state of thought with
the pure human necessities from contingency was the challenge,
and we had to act with the elements the environment granted.
The religious, cultural, linguistic attributes of each society
are barriers at the moment of acting if you are not able
to generate actions accordingly which can be interpreted
by the people who work in the market where you are trying
are not universally valid strategies, what works in a place
does not necessarily work in another place or market. Not
even within the same country with identical legislation.
Based on this concept and contrary to the corporative tendency
of controlling business units more and more and putting
them under a single rigid control of management far from
reality, we understood that we should constitute a unit
of action which would be able to develop strategies, put
them at work adapted to the environment in a quick and efficient
way, according to the objective intended.
was necessary to think differently, joining needs and objectives
of the great structures and the demands of the market and
making it possible to overcome the difficulties and fears
that the new bureaucracies were imposing on themselves to
preserve their lives.
We created legal, financial, economic and managing solutions
that allowed us to develop investment projects with the
risk set and that could be assimilated by the credit entities
and the market.
innovated in the use of tools and existing intangible products
and we used them adequately to satisfy the needs and requirements
of the actors involved. We acted on the organizational side
with strategic alliances with sophisticated groups which
understand the requirements of each market.
That is how we became a tool which is capable of thinking,
organizing and developing an action in an efficient manner.
the moment of planning the introduction in a new market,
the development of your business to realities which differ
from the ones you are used to, think of us. We can do what
you need, quickly, efficiently, with set risk and most importantly,
at variable cost for your organization.
What would impose you to distract or modify your present
resources structure in order to grow or improve your presence
according to the globalization process; we can do it independently
and without traumas.
us your objectives and we will design your strategy, financial,
human and technical resources; the plan of action and management
control at variable cost. Our greatest aptitude, commitment
and responsibility in the managing of your assets and objectives
is to put at your disposal great readiness and a highly sophisticated tool.
are working people, try us!!!